Custom Investment Management

custom investment management
Which Investment Strategy Is Wise For Me?

Jim LaFleur and Rick Godfrey subscribed to the theory of investing that, over the long run, owning a focused, yet diversified, portfolio of individual companies could outperform a portfolio of investment products (sometimes consisting of several hundred companies). Our ‘know-what-you-own’ approach to investing has served our clients very well through the years by keeping transparency high, turnover low and costs down.

Co-founder Jim LaFleur said it best: “Our investment philosophy was simple and still holds true today – identify quality companies with good growth prospects that are run by ethical and competent managers. Buy them at a reasonable price and, importantly, be patient”.

Advice From Investing Legends

“If you want to have better performance than the crowd, you must do things differently from the crowd.”

Sir John Templeton

“Wide diversification is only required when investors do not understand what they are doing.”

Warren Buffett

“Know what you own, and why you own it.”

Peter Lynch

the pie nine boxes versus warren buffett investing

How We Do It

investment philosophy for lafleur & godfrey

Active Investing > Passive Investing: We actively ‘invest to win’ by selecting leading companies in the fastest growing sectors - in contrast to many of our competitors that ‘invest not to lose’ by overly-diversifying in passive investments like index funds and ETFs.

Company Ownership > Product Ownership: We have long believed that great lessons can be learned from the investing legends of the past. Peter Lynch’s ‘know what you own’ approach is timeless and enables investors to ‘see the forest for the trees’ in times of market uncertainty.

Focused Investing > Over-Diversification: We believe that the Warren Buffett focused approach to investing is the right one. Adequate diversification for many long-term investors can be achieved through the ownership of 20-35 names. Our ‘move-the-needle’ investment approach gives us the best opportunity to outperform the indexes in the long run.

The Tortoise beats the Hare!: Many investors overlook the behavioral aspects of investing. A common trait of the most successful investors of our generation is patience. We keep our portfolio turnover and trading low to let our winners ride as well as minimize trading costs and capital gains.