Investment Management
Overview
Research-Based Investing
Our team of experienced investment professionals utilizes a time-tested, disciplined approach to vet individual investments. By focusing on all-weather companies that are leaders in their respective industries, we enhance our ability to meet your long-term goals.
Investment Strategies
Core Growth
Core Growth and Income
Income
Aggressive Growth
Taxable and Tax Exempt Fixed Income
Enhanced Index Strategies
How We Do It
Quality has been one of our core tenets since our inception in 1987. By investing solely in industry-leading companies, we can ignore the market's daily noise and invest with confidence. Our proactive and opportunistic equity approach allows us to take advantage of market volatility and buy stock in America's best companies at a percentage of their intrinsic value.
Investment Committee
Dan is a Partner and Senior Portfolio Manager at Lafleur & Godfrey, having started his journey with the firm in early 2007. Dan has more than three decades of experience in the financial services industry in the Michigan area – previously managing money at a private family office.
John is a Partner and Senior Portfolio Manager at LaFleur & Godfrey, having joined the firm in 2013. John has been in the investment management industry for over 30 years, with experience on the sell-side and buy-side servicing high net worth private clients and institutional relationships. Prior to joining LaFleur & Godfrey, he co-managed two large cap equity portfolios at a local registered investment advisory firm.
Aaron is a Partner and Senior Portfolio Manager and joined the firm in April 2022. He has 20 years of investment and financial planning experience having previously served as a financial advisor at Charles Schwab & Co., Inc. He is a member of the Investment Committee and is also responsible for managing and growing client relationships. Aaron obtained his CERTIFIED FINANCIAL PLANNER® certification in 2014 and helps lead our financial planning client engagements. He resides in East Grand Rapids with his wife, Callie, and their two boys, Lennon and Koen.
Sahana joined the firm in April 2024 as a Senior Research Analyst and Associate Portfolio Manager. Prior to joining LaFleur & Godfrey, she was a Senior Equity Research Associate at Macquarie Capital, based in New York, before returning to West Michigan. She received her MBA from Western Michigan University in 2018 and earned her CFA designation in 2022. Sahana is keen on using her buy-side and sell-side equity research experience to add depth to our research process and make investment recommendations to benefit our clients. Sahana grew up in India where she earned her bachelor’s degree in engineering. Outside work, she enjoys traveling and spending time with family and friends. She loves Michigan beaches.